Notes

Things worth
writing down.

On AI workflows, GTM, and what actually moves the number. No newsletter. No cadence. Just when it's worth saying.

My second brain: built on Raindrop and Google Drive, gets more valuable every week I used to save everything and go back to none of it. Here's the system, what six months produces, and why your curated data is the moat in the age of AI.

Why I only take projects I know I can solve On the discipline of saying no — and why the best client relationships start with honest scope.

An AI workflow for outbound that doesn't sound like outbound How to build a prospecting system that generates volume without the form-letter smell.

Copywriting at scale, without the content-farm smell Editorial quality at production speed — the workflow and the thinking behind it.

Notes from X — tools, ideas, and why most of them won't stick What I'm watching, what I'm testing, and what I think actually has legs.